Five Ways to Optimize Your YouTube Videos

It’s no secret that YouTube is a major avenue for musicians to not only cultivate a fanbase, but to stay in constant contact with their fans. Consistently publishing videos on YouTube shows fans that you’re creating all the time. It also gives them something to enjoy while you’re working on recording new songs, and it shows that you’re more than just a musician.

So, there are a myriad of benefits to posting videos on YouTube. But more than that, there’s a right way to do it. Below, we outline the five best ways to optimize your videos, so you get the most out of using YouTube.

1. Make sure your metadata is in order:

Just like music, metadata on YouTube is crucial. On YouTube, metadata is mainly the title and description. It’s the text featured on the page for your video. If your title is confusing or misleading, viewers are less likely to watch because they won’t know if they’re in the right place.

The same goes for your video description. Accurately describe what’s in your video so viewers know what they’re watching. If you want to get viewers to leave YouTube and head to another page like your personal website, put that URL at the beginning of your video’s description so it appears before the “show more” section.

2. Keywords are crucial:

If you’re trying to build your fanbase, many of your new viewers and potential fans are going to come from people finding your video when searching YouTube for something else. This is where keywords come in. Have you ever searched for something specific and then clicked another video that showed up in the search out of curiosity? Of course you have. Everyone has. This is how viewers come across your video when they weren’t searching for it specifically. Think about what keywords you can work into your metadata to make your video easier to discover.

Your description is especially useful for employing keywords since there’s much more room than in the title. It pays to do some research on keywords related to your topic, and there are a few free services that tell you which keywords you can use. While these sites might not give you something specific, they can jar your brain and inspire some creativity to think of new related words or phrases.

3. Introduce yourself:

Create a short introduction that can be used in multiple videos in a series. This creates a sense of cohesion for your channel. That’s important when trying to establish a vibe or certain tone in your videos. It unifies them. One of the keys to a well-presented channel is that all of the videos in a series flow from one to the next. Using the same intro for multiple videos gives your channel a personal style and establishes character.

4. Make it interactive:

Have you seen pop-ups at the beginning or end of a video linking to other videos or specific URLs? Those are called Cards in YouTube-speak, and they’re a great tool for your viewers to interact with your video. If you have other videos, create cards for a few of them and post one at the beginning and one or two at the end of your video. This will drive traffic to your other videos, so viewers don’t have to search for them. It also leads to the infamous “YouTube Rabbit Hole.” Who among us hasn’t finished watching a video and clicked on the next recommended one, thinking “just one more before bed,” only to emerge from the deep dive an hour later? If you have lots of videos, you want that continuity. In the On-Demand era, convenience is crucial for users. Why make them search when you can point them directly to another of your videos?

5. Professionalize it:

Finish your video by making it look professional. There are a few little touches you can add to really elevate your video and make sure your future videos draw and keep viewers.

A custom thumbnail will make your video stand out in a column of generic thumbnails. You can use this to tease something exciting in the video you’re posting.

Adding a watermark to your video places a signature logo in the bottom right corner. Think of a cool logo for your channel and stick it in all your videos as a watermark. Viewers can click on the logo to head to your channel, where they can subscribe. Subscriptions are what take a channel from good to great. Subscribers to a channel are notified any time that channel posts a new video, which in turn guarantees more views. You want to take any opportunity to point viewers to where they can go to subscribe.

You’ll also want to upload your video in HD quality. Users can select the quality of videos, so make sure to upload the highest quality possible. This is at least 720p or 1080p resolution.

These are just the basics to get you started on your way to YouTube fame and fortune. YouTube adds new functions to its service fairly frequently, so you’ll want to keep apprised of those to take advantage of new tools. To get the most out of YouTube, we suggest joining YouTube Academy to learn everything the service has to offer.

Top 4 FCP X Training YouTube Channels


With the release of Final Cut Pro X, the industry was shaken up and also put people in a compromising position: either embrace the new editing paradigm, or go to the other A-list NLEs. Three years later, a large group of professionals have embraced the editing software and have gone out of their way to help others understand it as well as they do. From the many discussions I have had with editors seeking training, many have said that YouTube should be the last place to look for professional training when you want to learn a new software. There is a lot of bad information out there, and if people don’t research properly, they may end up learning a technique or two that actually does more harm than help. However, there are certified and working professionals who offer high quality training on YouTube… if you look hard enough. In my search, I’ve come across a handful of individuals on YouTube who offer Final Cut Pro X training that have allowed me to look at it in a brand new light. I will provide you with a list of four channels that provide excellent FCP X training.

MacBreak Studio

This channel hosts weekly videos exploring how to get the best of Final Cut Pro X and Motion 5. Hosted by Ripple Training founders, Mark Spencer and Steve Martin, you will receive a wealth of knowledge that you can use right away on your projects. In my personal opinion, this show is what Videocopilot is to the After Effects community, but aimed at the FCP/Motion community. Many of their videos show you how to work faster and efficiently in FCP X by taking advantage of what is under the hood. They also feature intricate Motion tutorials to showcase how capable the program is when compared to other motion graphics applications. Below is an example of how FCP X users can master the Range selection tool.

I highly recommend you subscribe to this channel if you want to get more out of Motion 5 and Final Cut Pro X. You won’t regret it.


Run by Master trainer John Lynn, GeniusDV provides training for not only Final Cut Pro X, but Avid Media Composer and Adobe Premiere Pro. What I like about this channel is that Jon runs through the basics of using Final Cut Pro X in a quick fashion that leaves me with more information than I originally had. The pacing and tonality in his voice allows you to learn how to use a function of Final Cut Pro X in minutes. In this video example, he shows you how to take two video clips and create an interesting face off composite.

Overall, I believe his channel is great if you need fast and efficient training on learning the basics of FCP X.

Dan Allen Films

Hosted by award winning UK filmmaker, Dan Allen, this channel provides tutorials on Final Cut Pro X from an independent filmmaking perspective. Many of his tutorials explain the ins and outs of Final Cut and Motion, but he also provides methods for getting your edits out of Final Cut Pro to send to other applications such as After Effects. Aside from workflow tutorials, Dan has done reviews on third party applications and plugins for FCP X such as those from Noise Industries and more. In this tutorial below, Dan explains how to replace clips you would send out for VFX back into FCP X.

Although Dan is young, he is a very wise and experienced filmmaker who shouldn’t be overlooked. He has a strong following with over 25,000 subscribers. Hitting the subscribe button on his page will pay off in the long run.

Web Video Chefs

Hosted by industry veterans Amani Chanel and Chip Dazard, Web Video Chefs is a strong source for editors to turn to, not only for Final Cut Pro X, but for mobile video and other video related items. On this channel, you can learn how to import various types of media into FCP X, edit mobile phone video with FCP X, and much more. I’ve picked up valuable FCP X shortcuts and tips by watching Chip and Amani’s tutorials, and I didn’t hesitate to hit the subscribe button once I saw more. The best part about Web Video Chefs is that Chip is a certified FCP X trainer, and Amani is a multi-year veteran in photojournalism and producing, so you know you will get the best tips available. In this video tutorial below, Chip shows us how to import Sony XDCam media into FCP X.

Those are four of the strongest YouTube channels to learn FCP X. Of course, there are more out there, but these channels demonstrate that you can find quality, professional training on YouTube if you know who to look for. All these channels are just a subscription away. I’m the NLE Ninja with AudioMicro asking you to stay creative. Launches a New Sample Pack Included in the Super Discount Bundle


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