AudioMicro Supplies Microsoft® Office 2010 with Royalty Free Music and Sound Effects

We are excited to announce today a licensing and distribution deal with Microsoft® Office 2010. Microsoft® Office users are able to select from a hand picked collection of over 1,500 royalty free music and sound effects tracks from the AudioMicro collection for use with any Microsoft® Office project. Users can access the new collection at Office.com. Having built AudioMicro with exactly these types of users in mind, we couldn’t be happier about the partnership and we hope that Microsoft Office users have plenty of reason to be happy to0. 🙂

The royalty free sound effects offering include files from our friends at The Hollywood Edge sound effects library created by the many Academy Award-winning sound editors of Soundelux®, whose credits include such films as Unstoppable, Inglourious Basterds, The Bourne Ultimatum and Braveheart. The Hollywood Edge and Soundelux are part of CSS Studios, LLC ®.

CSS Studios, LLC ® is a wholly owned subsidiary of Discovery Communications, Inc. (NASDAQ: DISCA, DISCB, DISCK), the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries.  CSS Studios provides creative services to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and interactive producers.  CSS’ services are marketed under the brand names Todd-AO®, Sound One, Soundelux®, POP Sound®, Modern Music, Soundelux Design Music Group and The Hollywood Edge, with facilities in Los Angeles and New York  With more than 50 years of experience in providing creative sound services and technical solutions, the companies, collectively, have garnered more than 50 Academy Award nominations and won 26 Academy Awards®.

The Records labels are mad and trying to get back…Too little too late?

AudioMicro read about how the record labels are trying to bring to market an advertising based streaming music service .   It seems that the advertising based content model just won’t die.  What a total racket the ad based model music model it.  Here’s how it works – your content is listened to and becomes a part of the user experience on someone’s website, and ads are slapped all over the site by sponsors using affiliate ad net works.  Of the monies delivered to the website for running the ads in front of their audience, you get just a little portion of the pie – likely less than 5%.  That’s right, a measly 5%.  The website keeps a portion, the affiliate marketing / ad network keeps a portion of it, the record label keeps a portion and you get suck with a nickel on ever dollar instead of 50 cents on the dollar with micro stock music and royalty free music sites like AudioMicro.

What’s an ever bigger killer to the independent musician is that it takes the muscle of these major labels to get you into the proposed, highly speculative, music maffia advertising network, as only artists signed to the majors will make their way into syndication.  It sounds pretty much like it would head straight down the path of the broadcast radio industry (if it ever even makes it’s way to market) – closed doors, payola, and under attack by other digital content delivery networks (in this case, Pandora, Slacker, Last.fm, imeem, iLike and the rest).  Let’s not get ahead of ourselves, if the idea has been in development for 4 years already, as these sources suggest, we predict it will never see the light of day; however, it would be nice to see at least one web 2.0 record label sponsored idea make it to market, regardless of its impact.

Micro Stock = The Future of Content Licensing

Rights Managed Licensing is on the decline. Royalty Free Licensing is stabilizing (aka “not growing”). Ad supported Licensing models (aka the YouTube way) are proving unmonetizable / unprofitable as well as distracting to viewers in addition to not providing royalties to the content creators / providers among other copyright infringement issues. A new buzz is around CPM / Pay Per Use Licensing. We like to call this new form of licensing “same product, different packaging, everybody gets screwed”. With CPM licensing, a user of content (let’s say a photography, video, or audio clips) pays a fee every time the content is viewed/heard. What ends up happening is that the publisher pays more for the content, the content creator gets a smaller royalty for their work (as the CPM facilitator takes a hefty cut of the action) and the customer is “eternally billed” and tracked for their usage of the content. The truth is that Micro Stock is the future of content licensing. Micro Stock creates entirely new content from new artists, the content is nearly identical to the high end “professional” rights managed content, it gives customers a simple, easy to understand, general use commercial license with no additional billings, and it pays a nice, healthy royalty to it’s content creators. Micro Stock is powerful, it’s taken down an entire $6 billion public company and made it into a $2 billion company. Micro stock is on pace to double in terms of it’s popularity / growth / quantity of content licensed in this manner, over the next 5 years. Micro Stock is here to stay!