The Top 3 Greatest Sound Brands on YouTube

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The Top 3 Greatest Sound Brands on YouTube

And Tips to Create Your Own Notable YouTube Video Style

There is one thing that all famous YouTubers have in common whether it be vlogging, tech reviewing, sketch comedy, cooking or just about any other genre or sub genre on YouTube that has found mass audience appeal –  a sound brand. In this entry, let’s take a closer look at the Top 3 YouTubers whose sound branding absolutely is on point.

But first, what is a sound brand? Well take a moment and think of your all time favorite YouTuber and ask yourself “Do they have an intro and outro with a notable music loops or sound effects?” “Do they have background music or regular sound effects that you have come to recognize to be synonymous with the show?” Those are all prime examples of a sound brand. Sounds, effects, and music loops all easily obtained from websites such as AudioMicro.com but utilized and regularly fed back to the audience in a way that the sound or loop itself becomes iconically entwined with the show. The overall ability that even if you just heard the music and sounds commonly used in your favorite YouTube series without seeing any visuals that you would immediately be able to identify the show is evidence of successful sound branding and what helps make the biggest youtube channels.

#3 Casey Neistat – 10 million subscribers

The man who invented the vlog – Casey Neistat. Easily one of the most popular youtubers on the platform these days. He understood early on the importance of creating a prominent sound brand within his vlogs and he quickly incorporated his skateboard grunge esthetic into everything he possibly could; especially so in regards to sound. Each vlog will kick off with his intro and original track followed by a series of background grunge loops and tracks he’s curated and compiled over the years and will use when he needs to subtley convey different emotions he is trying to evoke in sections of his vlog. The background music content he uses has become so popular as his sound brand that you can even search on YouTube playlist mixes of Casey’s Neistat that they too has millions of listens. Without his sound branding Casey Neistat’s vlogs would lack the emotional punch and drive they so inherently carry. Check out some of his vlogs and see how skillfully sound branding can enhance your project.

#2 Game Theory – 11 million subscribers

Video games are always – ALWAYS – all the rage, and YouTube is no exception. Close on the heels of live Twitch streams comes a dedicated bunch of gamers on the YouTube platform with incredibly sizable fan bases. One particular YouTube gamer, Mat Pat at Game Theory, has found a niche of researching a games lore and developing new and sometimes unexpected theories about the games we all hold near and dear. From his branded musical intro followed by him toting off his notable slogan “Hey Guys! Welcome to Game Theory” altogether creates an incredibly recognizable and powerful sound brand. It’s this one-two punch of branding that I find so effective that I’ve even caught myself humming along to the intro and matching Mat’s slogan as a new episode comes on.

#1 Good Mythical Morning – 14 million subscribers

The singing and variety series comedic duo, Rhett and Link, who host Good Mythical Morning have been mainstream YouTubers since the very beginning of the platform. Early on in their career they realized the importance of creating a premium sound brand. Nowadays their primary show is a daily variety comedy series called Good Mythical Morning. Each episode may cover a new subject and content but in each episode their is a clear and recognizable opening and closing bumper along with notable transition sounds and background music. They recently just started their 15th season (Wow!) and following their trend the only thing that changes between seasons is their intro and outro sound branding which I find to be a refreshing way to audibly cue the listeners into feeling the show has a new layer of renewed energy even after so many seasons.

There you have it! You know realize the best YouTubers are in part the ones who know how to create a memorable and lasting sound brands for their fan base. Now you know it’s not just what you show the audience, but it’s also how you sound to the audience that can a leave a lasting impression that goes far beyond after the video is over. If you’re in the market to develop your very own sound brand and don’t quite know where to start may I humbly suggest checking out AudioMicro.com for all your sounds, effects, and music loops needs to get up and running quickly and sounding amazing!

What do you think? Are these the freshest sound brands on Youtube at the moment? Do you know someone with a better sound brand or think we missed one? We’re always down to check out new and amazing talent on YouTube. Let us know in the comments below!

Spooky Sounds and Terrifying Tracks for Halloween

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There are lots of reasons why I love October. The air is getting cooler and the colors are changing. Football is in full swing and the World Series is within sight. I can finally start using Rocktober on my social media feeds. I never pass up a chance to get my German on at Oktoberfest while indulging in beer and brats. And, of course… pumpkin spiced EVERYTHING.

But the real reason to celebrate this time of year is the one night when you can dress up in not-safe-for-work attire and no one cares… Halloween! Before you hit up your costume parties as Bret Michaels or Bon Scott (Yep. I’ve done both. Bret Michaels was a bigger hit. Can you believe that?), you probably need to put the finishing touches on that creature feature and slasher flick you’ve been working on. Or maybe you want the perfect background royalty free music track to scare the kiddies as they venture on to your porch while trick-or-treating. Now is the time to take advantage of our top Halloween music and sound effects. We’ve already set aside our favorites here:

Hottest Halloween Music

Hottest Halloween Sound Effects

I love anything involving Zombies, so make sure to download the “Single Zombie Snarl” sound effect. It would go perfect with “Movie Homicide” and would even make George Romero proud.

And what’s scarier than a creepy little kid in a horror flick? That’s right. Nothing. “House of Marionettes” seems sweet and innocent, but there’s definitely something sinister going on. It makes me shudder just thinking about it. Juxtapose that with “BANSHEE, SCREAM” and you’ve got yourself a heart stopper.

We all know that picking the right song or sound effect can make or break a project. The right file could be the difference between making the next “Exorcist II: The Heretic” and “The Exorcist.” Keep the evil spirits at bay and choose wisely… you might just be able to sleep at night.

Royalty Free Music with a Bang- Happy July 4th Weekend!

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What’s up media lovers and music fanatics? We hope you are enjoying your summer so far and are looking forward to a fun filled July 4th Weekend. Happy Birthday USA! You know the drill, we are back checking in with the monthly hotness to keep you in the loop on June’s top new uploads and artists in the royalty free music game. Let’s get right into it.

WeAreAA

We recently saw an influx of very true to form Lady Gaga/Katy Perry/Rihanna esque productions, coupled with some fun urban and hip hop tunes, from Los Angeles based WeAreAA. They recently began compiling their cue library and we are excited to be their exclusive online distributor. Check out their rapidly expanding library of modern synth pop, hip hop and urban music here.

LLMillerMedia

We know, we know, we mentioned her last month…But Lori has been on an absolute tear recently as her portfolio has grown by over 200 tracks since our last post…wow. Most tracks feature her fantastic guitar work, be it acoustic noodling or wall of sound metal style shredding, Lori is on it. Take a few minutes to check out all the new goods here.

NatKingKong

Natkingkong is a fantastic composer who recently began uploading several new cuts in experimental, corporate, dramatic and orchestral feels. His portfolio of just over 30 tracks is not about quantity, but quality, and that quality is par excellence. You will find nothing but world-class compositions and mixes in this collection, and they are both refreshing and incredibly useful. Check them out here.

Know any hot artists we need to get on board? Want some different genres of vibes featured next month? Drop a comment in the comments section and let us know your thoughts. Have a great 4th of July.

AudioMicro Supplies Microsoft® Office 2010 with Royalty Free Music and Sound Effects

We are excited to announce today a licensing and distribution deal with Microsoft® Office 2010. Microsoft® Office users are able to select from a hand picked collection of over 1,500 royalty free music and sound effects tracks from the AudioMicro collection for use with any Microsoft® Office project. Users can access the new collection at Office.com. Having built AudioMicro with exactly these types of users in mind, we couldn’t be happier about the partnership and we hope that Microsoft Office users have plenty of reason to be happy to0. 🙂

The royalty free sound effects offering include files from our friends at The Hollywood Edge sound effects library created by the many Academy Award-winning sound editors of Soundelux®, whose credits include such films as Unstoppable, Inglourious Basterds, The Bourne Ultimatum and Braveheart. The Hollywood Edge and Soundelux are part of CSS Studios, LLC ®.

CSS Studios, LLC ® is a wholly owned subsidiary of Discovery Communications, Inc. (NASDAQ: DISCA, DISCB, DISCK), the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries.  CSS Studios provides creative services to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and interactive producers.  CSS’ services are marketed under the brand names Todd-AO®, Sound One, Soundelux®, POP Sound®, Modern Music, Soundelux Design Music Group and The Hollywood Edge, with facilities in Los Angeles and New York  With more than 50 years of experience in providing creative sound services and technical solutions, the companies, collectively, have garnered more than 50 Academy Award nominations and won 26 Academy Awards®.