One of the many things that led me to post production were the tools I would have available to craft and weave the final product. In particular, I was enamored with the 3rd party plugins and compositing software that were available for NLEs. Over the last seven years, I’ve had the opportunity to play with quite a few plugins from various developers, and have noticed how their form of delivery may be different from one another. I’ll examine a few developers whose delivery of plugins is unique to the user experience, and offer my opinions and critiques as well.
Boris FX offers a variety of cross platform products from Continuum Complete, Final Effects, RED, and more. Continuum is offered as either a complete set or a la carte. Within this set, editors and artists have access to a plethora of effects that handle a multitude of areas in post production, such as: color correction, motion graphics, and visual effects creation. I’ve been using this set myself for over four years and it’s one I’ve come to rely on quite a bit. About two years ago, Boris FX decided to break up the Continuum suite into 16 separate units so that customers could pick and choose, as opposed to paying for a full suite of plugins.
In my opinion, I think this was a smart move as I’m sure not a lot of professionals are willing to shell out $1,000 or more for a suite of plugins when only a select few will get used. If I only want to use the Continuum transitions, I can pay $200 and save $800 in the process, which can be put towards other endeavors. As cheap as the units are to purchase, there is a nice comfort in having the complete Continnum suite. If a dire project situation should arise, it could be easily fixed by using a rarely used plugin, rather than going through the process of purchasing another unit just for the sake of one project. I believe having options within the Continuum Complete suite definitely makes it flexible for the customer. Red Giant, on the other hand, is also unique in their approach to plugin offerings.
From what I’ve observed, it’s cheaper to buy a suite and install what you need, as opposed to buying a la carte. I’m not sure why that is the case with Red Giant products, but it seems to get the job done. This approach has allowed them to become a popular developer in the industry. One of their new additions, Universe, uses the subscription model, where users can sign up for a free or premium membership. With either membership, the user has access to a variety of free plugins, as well as premium grade plugins, which you get if you sign up for a premium membership. In my experience, this approach has been pleasant because Red Giant keeps users in the loop with the option of voting on upcoming plugins, as well as giving them more free plugins with each update. In my opinion, I feel this will have some influence on how plugin developers offer their products.
The developers at Noise Industries offer groundbreaking and revolutionary plugins that maximize a users creative ambitions, as well as minimizing the need to think to far outside the box. With their FxFactory application, users are presented with a catalogue of plugins that they can choose from. This is similar to how iTunes catalogues their music and video options.
Personally, I like this approach to plugin offerings because I can pick from a catalogue of developers to test, or purchase, what I need at anytime and have immediate access within seconds. If I need transitions for FCPX, I can chose from Luca Visual FX, Idustrial Revolution, or SugarFX to gain some incredible and creative options. If I need lower thirds, I can download some from Stupid Raisins. Overall, having a catalogue of options from various developers definitely makes the user experience much more pleasant.
After seeing how companies like Boris FX, Red Giant, and the developers amongst FxFactory offer their plugins, it’s great to know that there are unique options that users can choose from. If you want a suite of products for a particular function of post production, Red Giant offers great money saving suites. If you want more of an a la carte option from a suite, you can choose from the units in the Continuum Complete set. If you want a catalogue of plugins you can download within seconds, FxFactory is incredible for that. Choose that which offers you the best bang for your buck.