How many times have you been involved in an edit where there are more photos than b-roll? I’ve been in that situation more times than I can count. The quick “pan and zoom effect” (aka the “Ken Burns effect”) seems to do the job. However, applying this technique to a handful of photos would quickly get boring and repetitive. For this reason, I’ve searched for new techniques I can use when I’m presented with a photo heavy project. These techniques include the Cinemagraph effect, 2.5D effect, and camera mapping effect. For these techniques, you can perform them in a range of applications such as After Effects, Motion, and Cinema 4D.
A cinemagraph is a photo animation in which minor and repeated movement occurs. These are usually created by taking still photos and video recording them performing a certain activity (i.e blowing bubbles or dancing) so that it can be composed into a seamless loop of sequential frames. Below is an example of what a cinemagraph looks like. This term came to fruition back in 2011 when photographers Kevin Burg and Jamie Beck were using the technique to animate fashion and newspaper photos.
The folks of Vox Lab explain how to create a cinemagraph in the tutorial below. They demonstrate on a video clip of a class in session.
Under the right conditions and with proper planning, the cinemagraph is definitely a technique that can come in handy when you want to add some unique motion to your photos.
The 2.5D Effect
This effect goes by many names, such as Kid Stays in Picture, Dimensional Stills, and Parallax effect. Whatever you may choose to call it, it involves extracting portions of your image which can later be animated in 3D space to give the illusion of motion. The one thing about this technique is the amount of work necessary to extract portions of your image. Some images are easier than others, but when you properly extract portions of your image, animating it will be easier depending on how far you plan to go with it. Below is an example of what it looks like when animated.
In the tutorial below, photographer Joe Fellows shows you how to create the 2.5D effect. His technique goes a bit further than the example above, but it definitely adds more life to the photo than a simple pan and zoom.
The folks of Cineflare offer a plugin called Pop Out that helps speed the process of creating this effect. You can check it out below.
Camera Mapping Effect
Camera mapping is similar to the 2.5D effect, but the difference is this technique uses projection. With camera mapping, you can project an image or video onto a screen and give the illusion of depth by using zooming and angles. In the breakdown below, you see how the creator is able to take an image that originated in 2D, and by using multiple techniques essential to camera mapping, they were able to create the illusion of depth.
In this tutorial below, mograph artist Casey Latiolais shows us how to add some life into a simple 2D image by camera mapping in Cinema 4D. These techniques allow the 2D image he is using to have a much more life-like appearance than before.
Overall, there are lots of techniques available for animating photos that can help invigorate your projects. You don’t have to settle for the simple Ken Burns technique for every photo, and if you put in the proper preparation, you can create some stunning animations. Feel free to try any of these techniques the next time you are presented with a barrage of photos.