Nokia Teams Up with Yahoo

Nokia is not one of the major players in the US smartphone market, though they do tremendously well overseas.  Yahoo has been struggling in Google’s shadow for some time despite some recent positive strides (including a deal with Microsoft).  Yahoo currently gets about 8 times less unique page views than Google.  The two somewhat downtrodden companies have decided to team up, hoping that complimentary features will mesh to create a product that can compete with the big boys.

Depending on the expert, this is a smart move or a yawn-inducing one.  SeekingAlpha says, “the companies will leverage each others’ strengths in e-mail, instant messaging, digital maps and navigation services. We believe this partnership could help Nokia resurrect its declining mobile phone market share in developed markets like the US and Western Europe.”  PC World counters by saying, “…it’s understandable that the two yahoos — Yahoo and Nokia, that is — would want some help. But it’s hard to imagine that turning to each other is going to make much difference.”

Bernstein Research analyst Pierre Ferragu says, “One could always say the partnering of losers doesn’t make a winner.  It is often true, but for Nokia, the right future that could lead to an interesting investment case is more about stabilizing its existing position and being successful in the mobile platform game, riding on the back of Apple and Google coattails only.”  The companies are hoping to get in on the very competitive field of mobile media against such giants as Google and Apple, who do not appear to be very welcoming of any new competition. Or of each other for that matter.

Yahoo and Nokia will team up to offer enhanced mail, chat, and map features to users.

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Florida Governor in Trouble

Any song that is used in an ad runs the risk of forever being associated with that particular product.  Many younger people, for instance, don’t realize that “Like a Rock” is not the Chevy song but a Billboard chart topper by Bob Seger.  For this reason, some artists choose not to allow their work to be used in advertising.  David Byrne of the Talking Heads is one such artist, so he was understandably irked to find that his voice and music was feature in a campaign ad for Florida governor Charlie Crist when proper permission had not been granted.

Byrne, who has a longstanding reputation for not allowing his work to be used in advertising, does allow use of his music in commercial films and television if the proper fees are paid. This is how he makes his living.  But Crist failed to ask permission – which he would have been denied anyway, according to Byrne’s blog post:

“Besides being theft, use of the song and my voice in a campaign ad implies that I, as writer and singer of the song, might have granted Crist permission to use it, and that I therefore endorse him and/or the Republican Party, of which he was a member until very, very recently.”

Byrne most assuredly does not support the Republican party, whom he says has stolen music before.  John McCain, for instance, used Jackson Browne’s classic “Running on Empty” during one of his campaigns even though he had failed to gain proper authorization.  Browne sued and eventually the McCain camp settled with him.  In the past, lawyers have tried to claim that their use of purloined songs should be protected by their First Amendment rights because it is integral in making a political point.  Byrne is hoping that a judge sees this as the ridiculous argument it is and awards him $1 million.

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More Rumored Apple Trouble

If Apple isn’t suing someone, they’re being sued. It’s the nature of the beast, especially if you are the big Cupertino Beast.  This not-so-affectionate moniker was courtesy of Scott Reilly, formerly of Amazon’s digital music sector. Apple’s new legal woes are reportedly related to the bookselling giant’s foray into digital music.

According to the New York Times, Apple is facing an inquiry by the Department of Justice over possible antitrust issues, particularly related to Amazon’s music sector.  Because of the sensitive nature of the inquiry concrete details are few and far between, but according to “people briefed on the inquiries,” investigators are looking into whether Apple used its might to convince music labels not to allow Amazon exclusive rights to their material.  Amazon had a program called “MP3 Deal of the Day.”  On the day a single was released, Amazon would obtain exclusive rights to the song for that day only.  They offered it to customers at a discount.

Apple reportedly persuaded (or pressured) labels to refuse Amazon this exclusivity by saying that the singles featured by the bookseller would not be promoted on iTunes.  Since opening in 2003, Apple’s iTunes store has sold more than 10 billion songs, giving a much-needed infusion of revenue to the ailing music industry.  It is understandable that many of these labels bowed to Apple’s requests (or commands).

Antitrust attorney Daniel L. Brown of Sheppard Mullin Richter & Hampton says, “Certainly if the Justice Department is getting involved, it raises the possibility of potential serious problems down the road for Apple.  Without knowing what acts or practices they are targeting, it’s difficult to say exactly how big a problem this is.  But it’s probably something Apple is already concerned about.”  Thanks for clearing that up, Mr. Brown.

Apple is no stranger to the legal system and is currently in litigation with HTC, Nokia, and Kodak and is reportedly being investigated by both the Justice Department and the FTC.

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Netflix Thriving: Thank you iPad

Netflix has been a phenomenal success, and the by mail/instant watch site continues go grow, enjoying the “sweet spot of its growth phase.”  A newly released app for the newly released iPad is helping push growth, and editions for the iPhone and iPod Touch are eagerly awaited.

Heath Terry, analyst with investment bank FBR Capital, reported that Netflix was outperforming expectations.  He says, “We continue to believe that Netflix is in the sweet spot of its growth phase: closing rental stores and expanding streaming options are driving significant subscriber growth, while the impact of rising content costs is more than offset by declining fulfillment costs.”  Further, the apps “should drive meaningful incremental subscriber growth, lower churn, and lower subscription acquisition costs.”

The app, which Dan Ackerman of CNET calls “one of the best reasons we can think of to sign on to Apple’s new device,”  allows you to stream television shows and movies directly from Netflix to your iPad. As part of your regular Netflix account, you can watch an unlimited amount of content on the Watch Instantly list and watch on your computer, television, or iPad and resume watching where you left off even if you switch devices.

You can browse through your options and update your Queue from your iPad, making it easy to get what you want, when you want.  The best part?  It’s free.  The second best part? It will soon be available for iPhone and Touch users.  One more last best part?  The new 1.02 version allows for video out so you can output videos with a Dock Connector, making it even more versatile and user-oriented.

A Netflix membership begins at $4.99 a month, and with that, you get unlimited streaming on Watch Instantly.  Add a few bucks and you get a few more videos.  No more late fees and an incredible selection of movies and TV shows.

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Do You Need to Go to Wal-Mart?

Whether you love Wal-Mart or you view it as the worst of American capitalism, there is no denying that sometimes the deals are unbelievable.  The biggest of big box stores announced yesterday that they are cutting the price of the iPhone 3GS to $97.  That is 16 gigs of Apple ingenuity for under $100.  Wal-Mart says the $100 price reduction is part of an “aggressive” effort to discount prices for consumers, but many also see it as an inventory clearing before the 4G is launched.  Either way, is this a good time for Apple lovers to go to Wal-Mart?

You may want to hold off.  The 4G is expected to be released by June 7, and while it lost its air of mystery, many are still eagerly awaiting the new iteration.  For those Apple fans who want the newest and best, the 3GS won’t be it – or at least it won’t be the newest.  There are some who believe it will still be the best, but the 3GS will become the entry-level iPhone.  Another reason you may want to skip the trip to Wal-Mart – the phone costs just $97.  Plus tax in many states.  Plus a two-year AT&T contract.  Plus apps (they’re not mandatory, but hey, why not?).  According to Daily Tech:

“[T]he $100 price cut really means little in the grand scheme of things considering that the phone is going to cost you at least $1,680 over the course of a two-year contract in service fees alone.”


Who is this a good deal for?  If you’ve been eyeing an iPhone but haven’t wanted to pay $200+, it could be that you’re right for the “entry level” phone.  If you planned on buying a 4G, you may want to consider spending less and getting what many experts call the best smartphone ever.

Steve Jobs is set to give a speech at Apple’s annual world wide developers conference (WWDC), where it is widely believed he’ll finally announce the launch of the 4G.  It is also believed that Steve Jobs will tackle Google, Apple’s new arch enemy.  When asked if he would address “jabs taken by Google” at their own developer’s conference, Jobs said, “You won’t be disappointed.”  Hopefully consumers won’t be disappointed either.

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LimeWire Ruling

LimeWire, one of the biggest file sharing sites in the world, is no stranger to controversy, but as the music industry tries to crack down on piracy, the Lime Wire LLC-owned company has been facing new scrutiny.  On May 12, a US District Court judge ruled against the popular file sharing site, saying it violated the copyrights of the 13 music companies that brought suit.

In 2005, a Supreme Court ruling made P2P sites like LimeWire a dying breed.  The Court found that Grokster, a similar file-sharing site, could be held liable for the illegal use of its software. It was estimated that about 90 percent of the files shared on Grokster were downloaded illegally.  The P2P site settled with record labels after the ruling, but it did shut down most of the sites that offered a similar product.  Or just made them, as in the case of LimeWire, issue carefully worded statements like the following:

The program distributed by Lime Wire, “LimeWire BASIC” and “LimeWire PRO”, is legal software, but like many legal things, it is possible to use it in illegal ways. Specifically, it is illegal for you to use LimeWire to share, distribute or download (all of which we call sharing) copyrighted files without permission, or to share unlawful pornographic materials. In addition, it may be unlawful to share certain other files that are protected, proprietary, personal or confidential or contain protected, proprietary, personal or confidential information. The LimeWire program is distributed and licensed for use only in an authorized and lawful manner and not to share files which the copyright owner has not permitted to be shared. Your use of LimeWire BASIC or purchase of LimeWire PRO does not constitute a license in or to share unauthorized or unlawful materials.


US District Court judge Kimba Wood, however, found that this disclaimer had very little value and did not reflect LimeWire’s attitude toward illegal file sharing, writing, “The evidence establishes that LimeWire users directly infringed plaintiffs’ copyrights, and that LimeWire engaged in purposeful conduct intended to foster that infringement.”

What does this mean for LimeWire?  They could close their virtual doors, just as Grokster and other file sharing and/or free streaming sites did years ago, or they could adapt to a more anti-piracy business model.  LimeWire Chairman Mark Groton wants to create a paid service that appeals to those who have always been able to download their music for free.  He says, “I don’t want to be on my deathbed thinking that I kept a bunch of musicians from making money.  I have a lot of work to do to get my karma scores up.”  And part of that work may be to bridge the gap between those that expect free music and the music companies that expect to be paid.

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Are E-Readers Doomed?

E-reading has taken off in a big way, and Amazon’s Kindle has been a trailblazer.  The immensely popular electronic reading device has, according to some figures, sold more than 3 million units. It is available not only on Amazon’s larger dedicated reader, but also as apps for BlackBerry, iPhone, and Android.  Is this, as ZDNet says, another “nail in the coffin” for Kindle?

PC World echoes this prophecy, posing the question:  “If you could get digital books on the smartphone you already carry, would you still buy a dedicated e-reader?”  The answer for many would be no.  Why carry two devices, or more, when one will do? Amazon is hoping that the apps will be seen as an extension of their Kindle…that is, they’d like you to buy a Kindle, and then buy an app for more portability.

The upcoming Kindle app for Android has many wondering if its e-reader big brother will be rendered obsolete.  The Kindle offers a much better reading experience because of its large screen and E Ink display, which makes it easier to read text.  PC World’s JR Raphael writes that while the more “eye-friendly” interface is definitely nice, “is it worth enough to convince you to plunk down a few hundred bucks and then lug around an extra gadget everywhere you go?”

The Kindle app for Android will allow readers to do the following:

  • Purchase and read books from just one app.
  • Mark your last page read and any annotations and synchronize them with your other Kindle devices, whether on your computer, Touch, or on a regular Kindle.
  • Read in landscape or portrait mode.
  • Flip pages easily by tapping on screen or flicking your finger.
  • Create bookmarks.
  • Adjust the size of text.
  • Download for free.  The Android app is free – not the books, just the app!

While Kindle devotees are likely to love the convenience of smartphone apps, will new users opt to skip the e-reader and go right to the apps?

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Can’t Stop Piracy

Music piracy is rampant all over the world; in some countries, over ninety-five percent of music downloaded is done so illegally.  A 2008 study found that the average teenager’s iPod had over 800 illegal tracks.  From the UK’s Digital Economy Bill to highly publicized court battles in the US, every corner of the world is dealing with this issue, and the music industry blames illegal downloading for a sharp drop in revenue.  How do you stop piracy?  You can’t, says Universal Music Group International vice president of digital music, Francis Keeling.

According to the BBC, Mr. Keeling made his remarks at the Great Escape music convention in Brighton, England.  “Are you going to stop piracy?  No you’re not.”  While this may seem self-evident to many of us, it generally runs counter to what most music execs will say.  His aim is not to stop piracy, an objective which he says “is just not going to succeed,” but to “make it socially unacceptable.”  Right now, piracy is one of the only crimes that law-abiding, straight-and-narrow people do not feel bad for engaging in.  Many people either don’t know what is illegal or what constitutes fair use, and many more do not care. Keeling says, “We’ve got markets like Spain and Italy, where [people say] ‘You buy music?  What are you doing buying music when you can get it for free?’”

It is this attitude that the music industry has to combat, and they can’t do that until they provide an easy and inexpensive option for consumers who no longer what CDs.  Keeling foresees a subscription-based model.  “Spotifiy,” he says, “has been a big success.  It works off this freemium model, which was always a big jump for us – to let consumers access music for free, and get them off pirate services, with the aim of getting them up the ladder…”  The paying, legal ladder.

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iPhone Cool as Ever Even as Other Smartphones Gain Ground

The iPhone is undoubtedly the smartphone against which all others are measured.  Despite the aura of mystery around the new 4G iPhone (which is what caused such a debacle last month), the new edition is making the news again.  Digi Times is reporting that Apple has ordered 24 million 4G iPhones from its Chinese manufacturer for market this year alone.  These numbers have been called “aggressive, but not unreasonable.” How is the iPhone doing against the new crop of exciting – and feature-packed – smartphones?

According to the LA Times, the iPhone’s “cool factor proves stronger than the lure of rival phones’ features.”  In short, the iPhone is not the best, but it’s the best.  People are enamored of the iPhone’s allure, its looks, its prestige.  Despite the fact that the iPhone lacks coverage in major cities like San Francisco and New York and its camera could be sharper, devotees prefer their Apples.  The company enjoys enormous customer loyalty, and it is this that is driving terrific sales even as phones like the Incredible are coming out with, in many cases, superior features.

That being said, Android is also gaining ground, despite having a fraction of the apps (38,000 compared to 200,000).  The platform is becoming more popular with developers and with consumers.  Chris Moore, partner with venture capital firm Redpoint Ventures, says, “I am quite impressed by the traction the Android ecosystem is getting…I want to say that on the current trajectory, they (Android) will pass the iPhone platform, or at least reach parity by the end of this year or middle of next year.”

While Apple’s iPhone sales are stronger worldwide by some 3 million units, Android phones have surpassed iPhone sales in the US.  Sales of smartphones overall have increased by almost fifty percent since 2006, and hordes of companies are scrambling to be the top choice.

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HTC Bringing the Goods

Last week, it was announced that HTC was filing a complaint against Apple for patent violations. This comes months after Apple started proceedings against HTC for the same charges.  HTC is not limiting itself to fighting in the courtroom: they’re bringing it to the stores as well.  Their new Incredible gives the iPhone a “run for its money,” according to the Wall Street Journal.

While you will find fanatic iPhone fans from coast to coast, you will also find a great many frustrated Apple users in large cities like New York and San Francisco.  Here, iPhone users are  in the land of no signal and dropped calls, which has given Verizon lots of ammunition for ad campaigns (like the one where the iPhone finds itself on the Island of Misfit Toys).  HTC is hoping to hone in on this dissatisfaction by offering loads of signal and great apps.  While there are a few downsides to the Incredible, there are also a lot of very big upsides.

On the positive side, as noted by the WSJ:


  • Great signal.  The lucky WSJ reporter who got to try out the Incredible noted that he could make a phone call – which would likely be dropped within five minutes – from one small spot in his Manhattan bedroom.  With the Incredible, he could branch out and sit on the couch.  Though this is just speculation, he probably could have paced without losing the call.
  • Fun apps.  The iPhone’s claim to fame, or one of them, is that it has an amazing array of apps from which to choose.  The Incredible doesn’t yet have the same range, but it does offer several solid favorites.
  • Speed and efficiency.  Browsing is lightening fast – and you don’t have to stand in one spot to get signal.
  • Other features: camera, FriendStream (merges data from Facebook, Twitter, and Gmail into a single list)

On the not-so-good side:

  • Music is limited.  This is a Google Droid phone, and it is not compatible with Mac.  You can’t import your tunes from iTunes.  But you can import them from Amazon, which allows you to use the music on more than one device.  If you already have an iPod stocked with songs, you’ll want to keep it.
  • Battery life.  If you use your phone sparingly, a single charge should last you all day.  If you browse, make calls, and run apps, you’re looking at four hours.  To be fair, the iPhone offers similar juice.
  • Busy interface.  This might well not be a downside for some, but for others, there might be too much going on.  It is not as intuitive as iPhone’s legendary iPhone.

So should you rush out and get an HTC Incredible?  If you need Verizon-quality coverage in areas where AT&T fades out, the Incredible could well be the smartphone for you.

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Fee Break for Radio Stations

In December of 2009, the Radio Music Licensing Committee was trying to negotiate a fee schedule with licensing companies ASCAP and BMI that would allow legal use of artists’ work that was affordable to even small broadcasters.  A permanent deal couldn’t be reached back then, and the companies jointly agreed to a temporary fee reduction pending a decision.  On Friday, the RMLC won a longer reprieve from US District Court Judge Denise Cote, who ordered a reduction in interim fees.

The RMLC represents the radio industry in negotiations with ASCAP and BMI, which are both performing rights organizations.  ASCAP and BMI want to ensure that their songwriters and producers are adequately recompensed for their work when radio stations air their songs, while the RMLC seeks to make radio affordable for broadcasters.  Judge Cote’s decision will mean a $40 million reduction for the radio industry in fees paid to ASCAP, which should take effect in June or July of this year and will remain in place until a permanent decision can be reached.  The difference will then be made retroactive to January 2010, meaning the radio stations will either have to pay more or get reimbursed for fees paid depending on if there is an increase or reduction.

Bill Velez, executive director of RMLC says, “We are pleased that the Court has afforded significant fee relief to the radio industry even as the litigation continues.  We view this as an important first step towards a return to reasonable fee levels that reflect current economic conditions.”

There are similar legal proceedings being held to determine fees for radio stations with BMI-held music.  A permanent fee schedule will have to be reached by RMLC and BMI and ASCAP or will be imposed by the Court.

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Looking for Love in all the Apple Places

A few months ago a New York couple got married in the Apple Store on Fifth Avenue;  Josh and Ting Li fell in love over their common love of the iPhone and iPod.  Their Steve Jobs’s impersonating minister quoted the Apple titan, saying, “You  have to trust that the dots will somehow connect in your future.  You have to trust in something – your gut, destiny, life, karma, whatever.  This approach has never let me down.”  Apparently the newlyweds aren’t the only ones looking for love in the Apple Store.

A new dating site, Cupidtino (cute, huh?), is devoted entirely to iPhone, iPod, and iPad lovers.  The site is a “beautiful new dating site created for fans of Apple products by fans of Apple products!  Why? Diehard Mac & Apple fans often have a lot in common — personalities, creative professions, a similar sense of style and aesthetics, taste, and of course a love for technology.”  This site really is for the real Apple aficionado; you must check which Apple product you own and registration is only allowed via Safari from a Mac or iPhone.  You PC people can’t get in on the action without stepping out with a Mac.  But Mark Brooks, an online dating consultant, says, “You can get an iPod for a little over $50 these days, so if it’s worth it to you to get in on this dating space, why not just go out and buy one? Small price to pay for love.” Indeed.

According to a piece in the Wall Street Journal, the “micro-niche dating site” received a not-so-official endorsement – or more accurately, Apple found their existence in the universe and association with their products to be acceptable.  The  Business Team from the Apple Store in San Francisco, where Cupidtino launched its Beta version, sent the site a note stressing that while this was “not an official endorsement, they would assist with “any technology needs.”  Even Apple can’t resist true love.

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More Legal Trouble Brewing for Apple?

The Taiwan-based smartphone manufacturer HTC has filed a complaint against Apple with the US International Trade Commission, accusing the company of violating five of their patents.  HTC would like to see a “permanent exclusion order barring from entry into the United States all infringing portable electronic devices and related software imported by or on behalf of Apple.”  Which means they want the Chinese-manufactured iPhone, iPod, and iPad banned from sale in the United States.

HTC issued their complaint only months after Apple filed charges against them.  In turn, Apple requested that Google Android phones, made by HTC, be blocked from entering the country, citing eleven alleged patent violations.  Harry McCracken of PC World writes:

“Extremely unlikely but perversely satisfying potential scenario: All three companies win all their lawsuits, preventing all of them from selling any products whatsoever and driving them all out of business. At least it might dissuade other businesses from doing battle in the courtroom rather than the marketplace…”


Technology author Adrian Kingsley-Hughes echoes this idea, saying, “I know how to put an end to these endless lawsuits – the ITC should block the importation and sale of handsets by all three companies…[This] would be sorted out within hours.”

When Apple took legal action against HTC, many experts saw it as a move against rival Google’s Android platform.  Google’s Nexus One is one of the products that Apple asked the ITC to ban from importation.  When Apple filed suit, Steve Jobs said his company wouldn’t stand by and let competitors “steal” their technology and inventions.  Apple, though, is mired in lawsuits from Nokia and Kodak, as well as HTC, and is facing inquiries from the Department of Justice and the Federal Trade Commission.

The patents which Apple is accused of stealing from HTC include technology related to prolonging battery life by allowing a sleep mode for the phone system; transferring data to different kinds of memory depending on available battery life; and storing, searching, and dialing phone numbers.

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The Hot Tablet Market

Verizon vs. AT&T; Google vs. Apple.  It’s on.  The tablet computer market is heating up as Verizon announces their intention of working with Google to develop a new tablet to compete with the much-hyped iPad.  Other companies, notably Dell and Toshiba, have also thrown their hats into the ring.  Tech industry analyst for Altimeter Group, Michael Gartenberg, says, “Other vendors are not going to stand by and just cede that market to Apple.  We’re going to see more competition in this space.”  While Apple may not like the “C” word, the consumer will benefit from this race to produce the best tablet.

Apple and Google were once allies and worked closely on several projects: that was when Google knew its place and stuck to search engines. Now, though, there is an intense, and sometimes bitter, rivalry between the two mammoth tech companies.  Google has stepped into Apple territory by developing the Android platform, and Apple is edging into the mobile search area as well.  Lowell McAdam, Verizon CEO, says that the tablet will be part of “the next big wave of opportunities” for the company, who hopes to enjoy some of the success that AT&T has with their exclusive Apple partnership.

Gartenberg says, “Apple has most certainly validated the tablet market with the iPad in conjunction with AT&T, so it’s not surprising that other carriers are going to be looking for other partners to bring other devices to market.”  Industry analysts expect that at least 7.8 million tablets will be sold in 2010, and they expect that figure to double in 2011.

Don’t hold your breath waiting for a Google/Verizon tablet; it is likely to be months before any type of product is announced, much less details on that product.  There is no word on who will be making the mini-computers or how much they’ll cost, but industry experts (and consumers) are hoping for more features – a camera and Flash top the list – and a lower price.

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The Blackberry President Thinks Apple is a Distraction?

When President Obama was only President-Elect Obama, one of the things that he said he would have a problem with was ditching his Blackberry.  He was on it constantly, and the Secret Service does not like that kind of thing.  When most of us play with smartphones at work, it is not a matter of national security.  It is a matter of being distracted, though, and that’s what Barack Obama was addressing in his commencement speech at Hampton University in Virginia.  iPhones, iPads, and PlayStations are, Mr. President said, threatening the very democracy on which our country is founded.

2010’s graduates face a dreary job market and a world in which their degrees aren’t golden tickets, and yet, President Obama chose to focus on technological gadgets:

“You’re coming of age in a 24/7 media environment that bombards us with all kinds of content and exposes us to all kinds of arguments, some of which don’t rank all that high on the truth meter.  With iPods and iPads and Xboxes and PlayStations – none of which I know how to work – information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation.  All of this is not only putting new pressures on you. It is putting new pressures on our country and on our democracy.”

We’ll see if Steve Jobs makes the President issue an apology.  We wouldn’t be surprised.  President Obama certainly has a point: media saturation leads to news as entertainment, something we read before or after we get on Facebook instead of something to think about, digest, and ponder. He particularly lamented the “crazy claims” that can take hold on blogs and social networking sites, like Twitter.  But it does seem an odd message from someone who showed off his iPod to Rolling Stone reporters during his campaign and who gave the Queen of England an iPod commemorating a trip she’d taken to the United States.

But at the risk of having these “crazy claims” about President Obama hating technology and calling Apple the “enemy” (which he did not), it helps to look at his message: it’s not that technology is bad. It’s just that there is so much out there, and so much that does not register high on that “truth meter” that it can be difficult to discern what is true, what is speculation, and what is flat-out misinformation.  He urged, not a media fast, but instead, discretion and judgment.  We could all use some of that.

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