Apple should love their iPhone users. They should call them every once in a while to say hi, tell them that they’re appreciated. Why is this? Because iPhone users, typically very ardent in their love or obsession with their smartphones, drive sales and spend money. A survey by AdMob found that while iPhone and Android users usually spend the same amount of time using apps, iPhone users are more likely to buy them. In fact, half of all iPhone users and 35 pecent of Touch owners buy at least one app a month, far more than Palm or Android users. But this is not the only way that Apple is capitalizing on their iPhone users.
iPhone users have the highest customer satisfaction rates and nearly all would recommend the smartphone to their friends. Beyond this, though, they will help drive sales of Apple’s newly launched iPad. AdMob also found that about 16 percent of iPhone users expressed strong interest in purchasing an iPad. While 16 percent may not sound huge – what about those other 84 percent? – it can translate into sales exceeding 12 million units.
Apple has strong brand loyalty, as you can see with diehard Mac fans. AdMob also found that about a quarter of iPhone users said they were considering an iPod Touch purchase. This little device, while not able to make calls, has been tremendously popular as a mobile internet device and mp3 player, winning over fans with its great versatility. They’re hoping this loyalty will extend to the new iPad, and it just may.
A survey by ChangeWave research found that 13 percent of their respondents were “somewhat” or “very likely” to purchase an iPad. A similar study was conducted prior to the iPhone’s 2007 launch; only 9 percent of respondents wanted an iPhone. That bit of good news was bolstered by another stat: in 2007, more than a quarter of respondents were turned off by the iPhone’s price. The 2010 survey finds that 8 percent found the iPad’s price to be excessive.
Analyst Mike Abramsky of RBC Capital Markets, which commissioned the survey, says, “While we do not expect feverish initial launch lines like the iPhone, the data portends well for healthy initial iPad uptae. This data, while preliminary, suggests iPad may have greater potential than expected….” Abramsky is predicting Apple will sell about 5 million iPads this year, taking in $2.4 billion.
And it is important to remember that it took the Touch and the iPhone a little while to catch on. According to Morgan Stanley research, it took about two years for the Touch to “pick up steam.” After that, they become the “fastest adapted gadget ever.” Apple is looking to work their magic once again with the iPad. We’ll see if it works.
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