With micro payment, artists may think they are underselling themselves; however, the reality is that with micro payment, you are actually opening up your library to an entirely new group of content purchaser that never before would ever think about paying for a sync license – the YouTube crowd. As video continues to proliferate the internet, as internet video quality continues to improve (we can now watch HD videos and audio on free sites like Pluggedin) and video proliferates every website and blog, it’s obvious that audio becomes increasingly important in the equation. The importance of Audio is easy to overlook, but just try watching a movie without any sound, or try watching a video with only dialogue and no background music, sound effects, or other audio-visual goodness. It’s much less stimulating, if not totally unbearable. Without Audio, Video would be a dull boring and arguably meaningless mess. Licensing your content on AudioMicro opens up your portfolio to an entirely new audience, and and entirely new customer base. The market for online audio is going to continue to grow well into the foreseable future. Even bloggin softwares, including WordPress are incorporating one click audio (and video) insert options into all blog posts. Will bloggers be stealing (pirating) content or legally licensing in through a micro payment desination like AudioMicro. We believe that 90% of folks will “play by the rules” and do the right thing and purchase an AudioMicro subscription or credit package in order to properly secure the sync license required to add the meaningful, important, crucial audio content to their editorial and commercial projects, both online and offline.