According to 2006 Enders analysis and Wall Street research, the commercial music licensing market is about or in excess of $3 billion – Three Billion Dollars! That’s a huge market in need of some serious consolidation. Right now, at the high end of the market, we are seeing companies with premium priced content licensing out top quality, highly produced tracks using traditional sales reps. In addition, we are seeing disparate, wholly owned and traditional content aggregators licensing royalty free tracks and CD’s for middle tier rates. One funny thing to note about these libraries is that they want their artists to send them CD-rom’s (WTF?) containing their music and sound effects portfolios to that they can review them and determine whether or not to accept the content. The artist actually have to burn CD’s and DVD’s and snail mail their portfolios to some snooty editor for review. How is it possible that we are still mailing CD’s and DVD’s with digital content? The rhetorical questions points to the fact that if your distributor wants you to send them a CD, then they are just not on top of what’s happening in the digital world. If they have no web presence, and have no idea what FTP means, then you should run far away from them and disengage yourself from any contractual obligations you may have, because their lack of technological knowledge speaks volumes about the existence of their business (and your ability to get a royalty check – sending hard copy checks is another dumb process to be addresses in a later post). It basically means that any income stream you may presently be obtaining from them, or that you expect to obtain from them in the future, will shrink, and ultimately die. These high end and middle tier royalty-free licensors have no permanent place in the crowd sourced, micro stock world. In the end, they will adapt or be forced to go out of business. A few of the high end libraries will survive, but everything in between high end and micro stock will ultimately perish.