Google isn’t the only one in the midst of an intense rivalry with Apple: an email obtained by CNET, in which Amazon exec Scott Reilly lets loose with his feelings on the music industry, shows the ire with Apple spreads to the world’s largest bookseller. Reilly’s email was prompted by his move from the digital music sector to Amazon’s Kindle unit, and he takes the opportunity to take aim at the “Cupertino beast.”
Why is it not a good idea to email at work? Well, clearly because someone can leak the contents to CNET for the world to read. This happened to Reilly, whose email to colleagues and business associates was made public. He writes, “A few of your have been a total pain in the ass. (You) should think about trying to make this business a better place once in a while. Maybe listen to Elvis’ ‘If I Can Dream’ on your way into the office. The music business and the world could use more positive energy.” (“Positive” as evidenced by his calling these people pains in the ass, presumably.)
Reilly points out in the email that under his leadership he brokered deals that led to “11.5 million tracks available in six countries. All DRM-free (digital rights management software) which they said couldn’t be done just three years ago. How can I not be proud of the Daily Deal that has been so successful it riled the Cupertino beast [Apple]?”
The Daily Deal, started in 2007, offered consumers big discounts on songs the day they are released. This rankled Apple to the point that the tech giant asked recording companies to stop supporting Amazon’s reduced price program. They told the labels that any song featured on the Daily Deal (which labels and artists often promoted on their websites) would get no promotion on iTunes. Apple can do this because it’s Apple; Amazon ended their program even though labels have no minimum sale price requirement. After Amazon had paid the wholesale price for the music, they could offer it at a loss if they wanted. Currently, Amazon offers tremendously reduced prices on top selling albums, 100 albums for $5 each, and even free songs.
Reilly is sure to like the move to the Kindle division, one in which Amazon has clear dominance of Apple for the moment.
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