New Britney Spears iPhone App
November 20, 2009 10:00 am

It’s Britney! And it’s $1.99 that you’ll never get back. The aptly named iPod and iPhone app, “It’s Britney,” was released to mixed reviews. Britney Spears herself tweeted to fans, “See there really is an app for everything,” not appearing to realize that that was not very flattering. Yes, there is an app for everything, even completely inane things. Perhaps that is harsh; you decide. Would you part with two of your hard-earned dollars for the following?
- Home screens which are updated frequently
- Twitter updates
- Britney photos
- A sparkler feature that allows you to do the iPhone version of the lighter at a concert
- The chance to be a backup dancer. You can superimpose your picture over the dancers’ bodies.
- And the best, when you shake your iPhone, it will say “It’s Britney, bitch.”
The iPhone app has been roundly criticized by everyone from PC World to New York Magazine. PC World had this to say about the new app, “Why can’t Apple’s App Store overlords exercise more discretion when it counts?… Should we have expected any less from Britney? After all, an iPhone app is the perfect byproduct of our celebrity (and iPhone) obsessed culture.”
Not surprisingly, the Britney Spears website raved about the new app. A fan writes, “Been waiting for decent Britney app! This is so cool! Cannot wait to check it every morning for the latest on America’s Queen of Pop.” This Brit fan is far from alone: the pop star has nearly four million followers on Twitter, ensuring that the app will have strong sales, if not a long shelf life.
Britney Spears was the driving force behind the so-called “One Woman Economy,” valued at $110 to $120 million a year. She helped paparazzi, perfume maker Elizabeth Arden, entertainment magazines, and others rake in millions, and this is one more attempt to capitalize on the Britney franchise. Will it work? Probably. Is it worth $1.99? Probably not.
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