Because You Haven’t Heard Enough about the iPad Already
February 9, 2010 11:00 pm
Apple’s big hype around the iPad may have backfired on them somewhat. The iPhone it is not. In fact, a week or so after the iPad launched, it has more than its share of critics and detractors. An article in eWeek opines:
“But after the hype wears off and we take an honest look at the iPad, we quickly find that there are some major flaws with the company’s tablet device that it just doesn’t want us to know about. When a consumer picks up the iPad expecting a top-of-the-line experience, they might be surprised to learn that it can’t quite provide that.”
Uh oh. So what’s wrong with the iPad, or what just not right with it? An interesting study by Retrevo found that the more people know about the iPad, the less they want to buy one. After all the hype and excitement, this is disappointing. And that’s really the problem. It’s not the iPad per se (or maybe it is) but it’s the fact that it was an earth-shattering product. Eighty percent of the survey’s respondents had heard about the iPad before its launch, and 25 percent said they weren’t interested in buying it. After the launch, that doubled to 50 percent.
What is wrong with the iPad. Google that very question, and you’ll get an onslaught of opinions. But one of the big things is that it does not support Adobe Flash, and without that a lot of web content is not able to be viewed. An article in TechEd tells us, “That seems akin to taking a beautiful scenic drive down a coastline but being blocked from vast stretches of that view. You’re welcome to read the scenic vista descriptions, but the whales are represented by a symbol only.” Maybe not the best way to experience the web as Apple would lead us to believe it is.
PC World identified a few features that the iPad lacks that could have made it live up to the insane hype: Flash, camera, chat, video and HDMI, a bigger aspect ratio, wireless sync, handwriting recognition, a brand new interface, multitasking, and a few more. This really does illustrate the problem: we expected too much, and what is a perfectly fine device is getting a lot of flack.
But what is the iPad perfectly fine for? It is a great e-reader; it could be the best e-reader. It could be a huge boon for educational use – allowing school children to access material, and college kids to save money on text books. And not have to carry 800 pounds of paper around on any given day. The potential applications are great. The iPad is good at what it does, but it doesn’t do what we think it should.
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